Slightly Toasted #12: Beers and Brats

We have the meats...and the liquor...and the music....and other stuff too

March 19, 2025

Welcome to Slightly Toasted, where we dish out daily business ideas, weird ventures, quick hacks, and success stories—minus the corporate BS.

Built by Entreprenuers for Entreprenuers.

Today’s Menu:

  1. The Main Dish 🍽️: Its time for your closeup Mr. Ribeye

  2. Strange Brew 🫙: Rockband Bang

  3. Hustle Hack 💹: Speak well, please

  4. The Big Score 💰️: I SEE money

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Ok…Lets get cooking.

The Main Dish | Business Ideas

Feast Frame 📹️ 

(High impact Food Content for Local Restaurants)

🔦 The Pitch: In today’s digital world, “we eat with our eyes first” and if a restaurant’s social media looks bland, their dining room will be empty. FeastFrame is a content production studio dedicated to helping local restaurants transform their online presence with drool-worthy food photography, engaging short-form videos, and social media storytelling. Whether it’s capturing the sizzle of a steak, the craft of a cocktail, or the vibe of a bustling eatery, we make sure restaurants are the most appetizing stop on the timeline.

What’s Cooking? (The Opportunity) 🍪 

FeastFrame is the one-stop shop for restaurant content creation, delivering professional food photography, Reels/TikToks, and social media-ready visuals that drive engagement, reservations, and foot traffic. We handle everything from signature dish photography to behind-the-scenes kitchen videos—because a great meal deserves a great online presence.

📸 Photography Services

  • Signature Food Shoots – High-resolution, styled shots of featured dishes and drinks.

  • Lifestyle & Ambiance Photography – Capture the energy of the dining space and staff.

  • Menu Refresh – Uniform, well-lit photos for menus (print, digital, or delivery apps).

🎬 Videography & Reels

  • Short-Form Social Media Clips – 15–60 second viral-style videos (e.g., chef plating a dish, cocktails in motion, sizzling grill close-ups).

  • Behind-the-Scenes Mini Docs – Tell the chef’s story, show ingredient sourcing, or highlight a special dish.

  • Seasonal Promotions & Ad Spots – Videos tailored for limited-time specials or event promos.

📲 Social Media Management

  • Monthly Content Calendar – A strategic posting schedule with suggested captions & hashtags.

  • Engagement & Influencer Outreach – Manage DMs, coordinate collaborations, and cross-promote with foodies.

  • User-Generated Content Curation – Track customer photos, reviews, and tagged posts to showcase authentic experiences.

Recipe (The Solution) 🧾 

Getting Started:

Build a Portfolio – Offer a few free or discounted shoots to local restaurants to build up high-quality content examples.

Launch a Showreel – Showcase before-and-after transformations of restaurant feeds to highlight the impact of professional visuals.

Create a Package System – Offer tiered services:

  • Starter Pack (1 food shoot, 5 edited images)

  • Social Pro (10 images, 3 reels, posting calendar)

  • Full-Service Retainer (weekly content creation + full social media management).

Outreach & Partnerships – Connect with restaurant PR firms, local business groups, and foodie influencers to spread awareness.

Estimated Startup Costs:

  • Camera & Lighting Equipment – $3,000–$5,000 for a high-quality DSLR/mirrorless camera, lenses, lighting, and tripods.

  • Editing Software – Adobe Lightroom & Premiere Pro (~$50/month).

  • Marketing & Website – $500–$1,500 for website setup and ad spend.

  • Portfolio & Branding Materials – $500 for sample shoots, branding visuals, and promo content.

Check, Please (Monetizing) 💲 

  • One-Time Shoots – Flat-rate pricing for a single session (e.g., new menu launch).

  • Monthly Content Retainers – Recurring revenue from ongoing content creation.

  • Add-Ons & Upsells:

    • Advanced video editing & effects.

    • Social media ads management (boosting posts).

    • Influencer collaborations & event coverage.

  • Seasonal & Holiday Packages – Specialized holiday promotions, event launches, or seasonal menu showcases.

  • Stock Licensing – Sell high-quality food images to local tourism boards, restaurant blogs, and food brands.

Domain Name Ideas 🖥️ 

Strange Brew | Lets Get Wierd

Gig Roulette

Bars sign up for a mystery live music booking service, where they get a randomly assigned band from a curated roster on select nights. Instead of picking an act in advance, the venue (and its patrons) don’t know who’s playing until the band shows up to set up. Bars set loose preferences (genre, energy level, stage needs), but the act remains a surprise until showtime.

This service provides:
✅ A subscription-based booking model – Bars can opt for one, two, or four mystery gigs per month.
✅ Guaranteed live entertainment – Eliminates the hassle of searching for acts.
✅ Marketing support – Social media teasers, posters, and engagement campaigns to hype up “Mystery Band Night.”
✅ Exposure for emerging talent – Bands get booked without competing against bigger names.

Each night is a gamble in the best way possible—a guaranteed good time with a fresh, unexpected musical experience.

Why It Could Work

Novelty + Anticipation = Higher Bar Traffic – People love surprises, and “Mystery Band Night” creates FOMO (Fear of Missing Out). Patrons come out just to see who’s playing, increasing foot traffic and drink sales.

Boosts the Local Music Scene – Gives up-and-coming artists a guaranteed stage and new audiences. Builds a tight-knit community of bar owners + musicians + music lovers.

Recurring Revenue Model – Bars subscribe monthly instead of hiring bands one-off, creating a predictable income stream.

Easy-to-Sell Marketing Hook – Bars get customized social media content, teaser graphics, and poster templates, making it effortless to hype up their event.

Expandability & Sponsorships – Opportunity to partner with breweries, liquor brands, or music stores for themed “Mystery Band Weeks,” giveaways, or special promotions.

Scalable Concept – Launch locally, refine the band-matching system, then expand to new cities or even build a dedicated “Mystery Band” event series across multiple venues.

Bottom Line: Gig Roulette turns bar gigs into buzz-worthy events, keeps live music fresh & exciting, and simplifies booking for venues. It’s a win for bars, bands, and fans alike

Hustle Hack

Grammarly – Your Secret Weapon for Clear, Professional Communication

In business, how you say something is just as important as what you say—and that’s where Grammarly comes in. Whether you're crafting emails, social media posts, or investor pitches, Grammarly acts as your AI-powered writing assistant, ensuring your content is polished, professional, and mistake-free. It goes beyond basic spellcheck, offering tone adjustments, clarity suggestions, and even AI-generated rewrites to help you sound confident and persuasive. For entrepreneurs juggling multiple tasks, Grammarly saves time, boosts credibility, and keeps your messaging sharp—because sloppy writing shouldn’t stand between you and your next big opportunity.

The Big Score

How did Warby Parker go from a scrappy direct-to-consumer startup to a sustainable, profitable business in a space where many DTC brands struggle? This isn’t just about trendy eyewear—it’s a masterclass in smart scaling, brand loyalty, and knowing when to pivot. If you want to learn how they cracked the code on customer experience, brick-and-mortar expansion, and long-term profitability, this is a must-read.

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